:: Qualitative Research & Marketing Counsel

TrueFocus provides qualitative research and marketing counsel in both the consumer and business-to-business segments.  We deliver critical insights to enhance branding, positioning, and communication strategies.

TrueFocus specializes in the following techniques and subjects:

         :: Focus Groups                         :: Brand Equity & Positioning


         :: Mini Groups                           :: Communication Strategy


         :: In-depth Interviewing             :: New Products


         :: Ethnography                          :: Brand Architecture

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